“Our ‘experiencing selves’ and ‘remembering selves’ perceive happiness differently.” – Daniel Kahneman
[excerpt from TED] Daniel Kahneman is an eminence grise for the Freakonomics crowd. In the mid-1970s, with his collaborator Amos Tversky, he was among the first academics to pick apart exactly why we make “wrong” decisions. see more http://www.ted.com/speakers/daniel_kahneman.html